Few CS topics get as much attention as QBRs.
Many companies still see QBRs as a strategic tool to communicate value and secure renewals.
But customers just aren’t interested like they used to be.
It’s time to innovate, and stand out.
1️⃣ Break your QBR content into 3 pieces (i.e. outcomes, roadmap, what’s next).
2️⃣ Record a short video for each topic (<5mins).
3️⃣ Send 3 invites to your customer to block time in their calendars (10 mins each). These are not meetings. It’s time blocked for them to watch the videos on their own.
4️⃣ Block the time early in their morning and call it “ACME Strategic Coffee Time P1: Outcomes”, “…P2: Roadmap”, “…P3: What’s Next.”
5️⃣ Follow-up with 20-min conversations with key people to answer any questions.
This is built to be bite-sized, and fit into their day.
I’m not going to lie – it takes time to get used to.
But I guarantee, they’ll love you for it.
It shows respect for their time.
You’ll be the shining example of how they want all their vendors to behave.
A partner that truly puts their customers’ needs first.
Imagine that.
