Put your Audience LAST and Catch FIRE on LinkedIn

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90% of LinkedIn users will never like or comment. Ever. They’re the invisible audience, and those lurkers are your next customers. So how do you connect with people you know nothing about?

In this vulnerable and thought-provoking keynote, I’ll share my emotional journey with LinkedIn. Like many, I started reluctantly, trying to crack the code of what people wanted to see. It was a disaster.  

When I received a life-altering text, everything changed.  I stopped caring about what my audience wanted from me.  I posted about things that poured out of me.  And an amazing thing happened - I found my people.

Through stories of failed posts, emotional breakthroughs, and the surprising business wins that followed, I’ll show how vulnerability and authenticity are the keys to standing out in the stuffy, transactional world of LinkedIn. When you stop trying to perform and find the courage to put your audience last, you don’t just find customers—you find your voice.

Sound too good to be true? Give me 45 minutes, and I’ll make you a believer.

Attendees Gain:

• The secrets to finding your next 50 customers on LinkedIn.
• A framework for getting to 90% lead conversion.
• Examples of how vulnerability creates real connections in a very unreal place.
• The confidence to put your audience LAST.
• Examples of how to put your new LinkedIn routine into practice.